• Sellers Characterization in Direct Selling Systems through Data Mining and Analytics 

      Tornillo, Julian; Gill, Thomas; Riquelme, Mathias (LACCEI International Multi-Conference for Engineering, Education, and Technology, 2020-07-27)
      The direct selling industry presents many opportunities for people who wish to obtain income through the generation of their own business, based on a sales network. In this business model, direct sellers have objectives ...